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As of 2024, 78% of Europe, Middle East and Africa (EMEA) consumers say they are less loyal to brands now than they were two years ago.
Customer expectations are evolving, with 70% of EMEA consumers saying they would like to see all brands offering full 24/7 customer service become standard practice by 2030.
That being said, organisations can still drive long-lasting customer relationships with the right strategy. To find out what that looks like, we asked 15,000 customers across EMEA what they want from a standout experience.
Delve into the full Consumer Voice Report for 2024 to learn:
Download the full report and learn how your organisation can tackle the brand loyalty crisis moving forward.
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