The spot also stars boxing entrepreneur Eddie Hearn, England rugby player Maro Itoje and endurance athlete Russ ‘Hardest Geezer’ Cook.
Sports Direct is encouraging people to embrace new traditions this festive season with a fast-paced spot featuring a few familiar faces. From family runs and football to rugby matches and even Hyrox sessions in the garage, the 60-second ad puts community and family at the heart of its message.
The film begins outside a snow-covered house, where viewers catch a glimpse of a spirited gran shadowboxing with a snowman in the front garden. With a playful kick, she sends the snowman’s head flying into the sky, setting the stage for a series of sporting moments to follow.
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