Libby Morgan appointment as NOVUS CEO signals a new chapter in the agency’s growth and expanding use of data-driven media. NOVUS appointed Libby Morgan as the new Chief Executive Officer as of the appointment date. Morgan had previously worked at MERGE as the Chief Digital Officer. She oversaw the digital strategy for brands around the world. Morgan brings more than 20 years of experience in the fields of marketing, commerce, and digital transformation.
“NOVUS has a long history of delivering smart, accountable media solutions,” said Libby Morgan. “I’m excited to build on that foundation as we help clients navigate complexity with precision, personalization. Performance that drives meaningful growth.”
Driving Data- and Insight-Led Media Growth
As the new CEO, Morgan will accelerate the company’s shift from traditional media buying to data- and insight-driven, architecture-led growth. Morgan is set to enhance strategic leadership, manage scale, and improve precision planning with digital and offline media. Morgan takes over the mantle from Melony Rios. She will work together with teams to provide measurable business results for their clients. In her profile, Morgan is highly experienced as the leader of multidisciplinary teams in the USA, Europe, & the Middle East. The company, NOVUS, is based in Chicago and provides expertise in hyper-local and multichannel media planning and buying.
“We are thrilled to welcome Libby as CEO. At a pivotal moment for our industry,” said Dave Murphy, Executive Chair at NOVUS. “The future of media sits at the intersection of data, technology. Human insight, and this appointment reflects our commitment to leading that future. Libby brings the vision and expertise needed to drive intelligent planning and buying. Advanced personalization and rigorous measurement of impact across all media channels, creating growth and real results for our clients.”
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Source: PRNewswire
