Integral Ad Science (IAS), a global media quality leader, announced Kamelia Aryafar joined its Board of Directors, effective immediately. Aryafar currently serves as Head of AI, Members at Netflix, where she leads advanced artificial intelligence initiatives. She brings extensive experience building and scaling artificial intelligence technologies across global platforms and high growth technology companies. Moreover, her background in AI innovation and engineering leadership will support IAS technology strategy and long term growth initiatives.
“We are excited to welcome Kamelia to our Board of Directors. She is a forward-thinking leader with deep expertise in AI and across engineering, making her a strong addition to our board,” said Lisa Utzschneider, CEO of IAS. “As Head of AI at Netflix, Kamelia led the development and deployment of AI at global scale, powering some of the world’s most advanced personalization and content systems. Her experience is incredibly valuable as IAS advances its AI strategy and continues to drive innovation, quality, and performance in a rapidly evolving media landscape.”
Extensive Leadership in Artificial Intelligence
Aryafar built a strong reputation as a senior technology executive with significant experience creating and scaling AI driven products. Before joining Netflix, she worked at Google and helped launch several major artificial intelligence initiatives. Notably, she co founded and led engineering teams behind Gemini Enterprise and business, Google Agentspace, and Vertex AI Search. These platforms expanded enterprise artificial intelligence capabilities while strengthening advanced search, automation, and business intelligence solutions.
Broad Experience Across Technology Companies
Earlier, Aryafar served as EVP, Chief Algorithms and Analytics Officer, and board member at Overstock.com, later renamed Bed Bath and Beyond. There, she oversaw engineering, product innovation, and artificial intelligence initiatives while driving advanced analytics capabilities across business operations. Additionally, she contributed to machine learning development earlier in her career while working with Etsy engineering teams. Her work helped embed artificial intelligence technologies and data driven innovation across Etsy product development and platform operations.
“AI is rapidly transforming how advertising performance is measured and optimized,” said Kamelia Aryafar. “IAS built a strong foundation applying AI to improve media quality, strengthen measurement, and help advertisers drive measurable outcomes. I look forward to working with the board and the leadership team as IAS continues to innovate for advertisers, publishers and consumers.”
For more stories on executive leadership and business innovations, explore our CXO Insiders for the latest updates.
Source: Businesswire
