The first such update since 2008 for the big-box store introduces more vibrant colors and promotes its spark logo as a stronger standalone brand asset. The last time Walmart refreshed its brand, the Great Recession loomed large, the iPhone was only a year old and a hyphen still split the retailer’s legal name. On Monday (Jan. 13), the big-box store unveiled the latest update to its visual identity, one meant to embrace the growing role that digital and cross-channel capabilities play in an industry that has seen its makeup altered by technology over the past two decades. “It’s more about aligning the visual expression with how the brand has evolved since 2008,” said David Hartman, Walmart’s vice president of creative, of the changes. “What that means, in a more practical sense, is really establishing ourself as truly an omnichannel retailer versus just a brick-and-mortar retailer and being able to serve the customer no matter where or how they want to encounter the brand.” Explore CXO Insider for the latest innovations in Operations, IT, and Finance, featuring valuable insights from top C-Level industry leaders!  Source: https://www.marketingdive.com/news/walmart-brand-refresh-2025-spark-logo-retail-marketing/737044/