Candid Names Andrew Shaw CPTO to Drive Platform Growth

Candid

Candid, a platform-based advertising and marketing group, has appointed Andrew Shaw as Chief Product & Technology Officer. The appointment takes effect immediately. Shaw will lead product strategy and oversee technology infrastructure at the group level. Additionally, he will drive the scaling of Candid’s agency brands and capabilities. The company made this decision amid rising demand for its proprietary Live Marketing™ platform. This platform integrates AI across strategy, campaigns, media, and creative services. Therefore, Shaw will focus on accelerating development and expanding enterprise adoption.

Leadership to Strengthen AI Marketing Platform

Shaw brings strong global experience in product leadership and technology innovation. Most recently, he served as Director of Product at OLX in Amsterdam. Before that, he held a senior product leadership role at adidas in Germany. Furthermore, Shaw built extensive expertise in international technology environments.

Originally from South Africa, Shaw spent over five years in Germany. Later, he relocated to the Netherlands, where he expanded his leadership experience. As a result, he understands complex global technology ecosystems. In his new role, Shaw will collaborate across Candid’s agencies and brands. He will strengthen product and technology foundations supporting client solutions. Moreover, he will ensure the platform maintains a competitive edge in a rapidly evolving digital market.

Andrew Shaw, Chief Product & Technology Officer, Candid:

“My remit is clear: to take Candid’s Live Marketing™ infrastructure from proven technology to a truly differentiated, enterprise-grade and scalable platform — one that holds its competitive advantage in a market that is moving fast.”

Gerard Ghazarian, Founder & President, Candid:

“Andrew brings exactly the depth of product and technology leadership that this moment calls for. He will be instrumental in shaping our product strategy and in building the technology organisation we need to realise our ambitions — in the UK, the Netherlands, and beyond.”

Candid appoints Andrew Shaw as part of its broader investment in technology leadership. Furthermore, the company continues to expand across markets and agency brands. This move highlights its commitment to building a scalable, future-ready platform. As a result, Candid aims to deliver measurable value to clients and brand partners.

For more stories on executive leadership and business innovations, explore our CXO Insiders for the latest updates.

Source: PRNewswire

Share with friends

Latest News