The Avalara CEO appointment signals a major leadership shift to accelerate AI-driven innovation. Avalara has hired Hugo Sarrazin as its new CEO, who will begin his term immediately. Co-founder of the company, Scott McFarlane, will take up an advisory position soon.
Sarrazin will manage operations and strategy across the globe. His role will involve scaling the business and improving execution. Moreover, he will foster innovations for Avalara’s clients and partners around the world. This change is part of growing Avalara to its next level of success. The hiring of Avalara’s new CEO is an indication of how seriously the company takes artificial intelligence (AI)-powered compliance solutions. With over 30 years of expertise in leading multinational technology companies, Sarrazin comes fresh from his tenure as CEO at Udemy.
“I’m excited to join the leader for tax and compliance that leverages proprietary data and deep domain expertise to deliver intelligent, dynamic solutions for customers worldwide,” said Sarrazin. “Avalara is helping define how AI agents can automate and simplify compliance at a global scale and already has a leading AI-powered platform and market presence that few companies can replicate. The opportunity now is to accelerate innovation even further, turning that advantage into more seamless outcomes for customers and partners globally.”
Leadership Transition in AI-Driven Strategy
Prior to this position, he had been serving in leadership positions at UKG, where he spearheaded efforts around cloud transformation and adoption of artificial intelligence. Additionally, he had worked for 26 years at McKinsey & Company in areas relating to digital transformation and merger and acquisition strategy. Finally, Avalara is continually making progress with its tax compliance solutions, leveraging the power of artificial intelligence. They process billions of transactions every year.
“Avalara is stronger today than at any point in our history,” said McFarlane. “We’ve built a category leader with real scale and a platform that’s becoming more critical as tax and compliance grow more complex. The next chapter is about moving faster and delivering more for our customers and partners. Hugo brings the operational and technology leadership needed to accelerate what comes next.”
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Source: PRNewswire
