Jill McFarland has been appointed President and Chief Strategy Officer of Edenred Pay, a leading provider of invoice-to-pay automation. McFarland will step into the newly created role beginning September 8, 2026. She will report directly to CEO, Alex Hoffmann.
In her new role, McFarland will oversee several key areas across Edenred Pay. Her responsibilities will include product, customer success, operations and vendor onboarding. She will also oversee strategic initiatives as the Company expands in the B2B payments space.
This appointment comes as Edenred Pay embarks on the next phase of its strategic growth. The Company created the position to bolster its leadership ability. The company also wants to create more operational depth across its expanding business.
Edenred Pay welcomes McFarland, following Abry Partners’ recent investment in the Company. The investment will help Edenred Pay to advance its product and operational priorities. It also enhances the Company’s ability to pursue opportunities within the B2B payments space.
“Jill’s background in B2B payments and enterprise software, coupled with her track record of leading organizations through transformational growth and ability to be a true culture carrier, make her the ideal person to drive Edenred Pay’s strategic agenda,” said Rashard Green.
McFarland has payments and tech background
McFarland brings strong experience in payments, fintech and enterprise software. During her career, she has led organizations through substantial growth and operational transformation. Her professional career spans a wide range of business leadership. These include product strategy, go-to-market execution, customer experience and operations. She’s also been involved in strategic alliances and broader business transformation initiatives.
McFarland has held leadership roles at Bottomline Technologies, Enumerate and HubSpot. She also served as Chief Product Officer and Chief Transformation Officer. Her experience includes product, operational, customer and commercial strategies. This has led her to help organizations build cohesive and scalable platforms.
That experience aligns with Edenred Pay’s current priorities. The Company continues to expand its technology platform and strengthen its position within B2B payments.
“Jill is exactly the kind of leader we need at this stage of our growth,” said Alex Hoffmann, CEO of Edenred Pay. “She brings a rare combination of deep payments expertise, operational rigor, and strategic vision that will help us move faster and connect our strengths in product, customer success, and go-to-market in a way that creates real competitive advantage and value. With Jill’s appointment and our recent partnership with Abry Partners, we are well positioned to execute on our growth strategy. On behalf of the leadership team and the entire Edenred Pay family, I am thrilled to welcome Jill to the Company and look forward to partnering closely with her.“
Edenred Pay Targets Scalable B2B Payments Growth
McFarland also highlighted the Company’s existing strengths and future opportunities. She pointed to Edenred Pay’s technology, customer base, and market position as key advantages.
“Edenred Pay has established a strong foundation, with differentiated technology, exceptional customers, and a leadership position across major verticals,” said Jill McFarland, President and Chief Strategy Officer of Edenred Pay. “What excites me most is the opportunity ahead: connecting and embedding capabilities more deeply while simplifying the experience for our customers, advancing our most significant growth opportunities, and building a differentiated model that can scale. I am proud to be joining this team at such a compelling moment, and look forward to working with Alex, our colleagues across the organization, and the Abry team to deliver on that potential.”
Abry Partners’ strategic investment in Edenred Pay has led to McFarland’s appointment. Abry Partners actively invests in leading fintech and software businesses in North America. The company has partnered with market-leading platforms through significant growth phases. Investment in Edenred Pay will accelerate the Company’s product, customer and operational priorities.
The partnership also reinforces Edenred Pay’s broader vision for B2B payments. The Company plans to develop a full B2B payment solution for corporate customers. Corporate customers want enhanced connected payment capabilities and simplified experiences. Hence, Edenred Pay aims to bolster its platform and ramp up operational capabilities.
“Jill’s background in B2B payments and enterprise software, coupled with her track record of leading organizations through transformational growth and ability to be a true culture carrier, make her the ideal person to drive Edenred Pay’s strategic agenda,” said Rashard Green, Principal at Abry Partners. “We are excited to have her as a partner in this next chapter.”
McFarland’s appointment provides strategic and operational leadership to Edenred Pay. Her experience will help fuel the Company’s growth across the B2B payments market. The new leadership role also underscores Edenred Pay’s focus on growing at scale. The partnership with Abry Partners also further supports the Company’s long-term strategy.
With Edenred Pay entering its next phase, McFarland will concentrate on integrating core business functions. She will oversee product development, customer success, operations, vendor enrollment and strategic initiatives. These collective efforts prepare the ground for Edenred Pay to develop new opportunities across the ever-changing B2B payments landscape.
For more stories on technology leaders shaping the future of enterprise solutions, visit our CXO Insiders.
Source: PRWeb
