Ipsos officially announced the appointment of Trinh Tu as Chief Executive Officer for its UK and Ireland operations. In her new capacity, she succeeds Kelly Beaver, who recently stepped into the role of global CEO. Furthermore, Tu will report directly to Beaver while joining the Executive Management Committee.
She brings over 30 years of extensive experience within Ipsos, where she initially began her career as a researcher. Most recently, Tu served as Managing Director of Ipsos Public Affairs while sitting on the UK Management Board. This appointment reinforces Ipsos and its strategic focus on market analysis and operational expansion across European markets.
Throughout her distinguished tenure, she consistently delivered strong commercial growth and launched innovative analytical services. Additionally, her leadership successfully guided corporate divisions through major organizational, technological, and market changes. Her previous leadership roles include Head of Business Growth for Public Affairs alongside Head of Employment, Welfare and Skills.
Kelly Beaver, CEO of Ipsos stated: “Trinh brings an exceptional combination of commercial leadership, client focus and deep knowledge of Ipsos. Throughout her career, she has demonstrated her ability to grow businesses, develop innovative services and lead with clarity. I am confident that, under her leadership, our UK and Ireland business will continue to grow and deliver outstanding value for all our clients.”
Trinh Tu, CEO of Ipsos in the UK & Ireland commented: “Having spent my career at Ipsos, it is a huge honour to be asked to lead our UK & Ireland business. I know the talent, expertise and commitment of our people, and I am enormously proud of what our teams achieve for our wide spectrum of clients. I look forward to building on our momentum and working together to deliver Horizons and the next phase of our growth.”
Strategic Leadership and Future Growth
Tu, in addition to her executive responsibilities at Ipsos, brings substantial experience in corporate governance and board service. She is the Vise Chair for the UK for UNHCR and chairs its Remuneration Committee. Her deep experience in governance adds to her operational stewardship of regional business units.
This executive transition positions Ipsos to capitalize on the growing market demand for data-driven consumer insights. The company is committed to expanding its own proprietary research methodologies across the global commercial sector.
Moreover, her strategic focus is consistent with larger corporate efforts to scale digital insight capabilities. Ipsos continues to develop multi-specialist research teams, strengthening its position as a trusted advisor to global enterprise clients. The executive leadership said the UK and Ireland operations are expected to experience sustainable long-term expansion under her leadership.
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Source: GlobeNewswire
