EMARKETER appoints Jenna Snyder as Chief Growth Officer today. Moreover, the new position created by the company is designed to bring together vital departments. According to EMARKETER, Growth Marketing and Media Solutions are now being run under one roof. In particular, the responsibility of Ms. Snyder is to increase the reach of the total audience. In addition, she is responsible for ensuring fast growth in subscriptions. Thus, she increases the competitiveness of EMARKETER. It should be noted that she still performs all her duties fully. Namely, she is still the General Manager of Media Solutions.
“Over the past year, Jenna and her team have delivered outstanding results in a challenging business environment, including a 50% increase in attendance at our 2nd Future of Digital Summit and significant growth in Media revenue,” said Matthias Braun, CEO of EMARKETER. “These accomplishments reflect Jenna’s exceptional leadership and ability to identify new opportunities for growth. I’m excited to see the impact she’ll have in this expanded role.”
Subsequently, this promotion marks a key corporate landmark. In fact, EMARKETER celebrates its 30th anniversary this year. Moreover, EMARKETER launched three new AI experiences recently. Additionally, EMARKETER completed its strategic acquisition of RetailX’s research arm. Therefore, the firm expands its proprietary research and analysis significantly.
“Our newsletters are often a first introduction to EMARKETER, while also serving as a powerful demand-generation platform for our advertisers. With this new structure, we can create new opportunities to engage audiences, strengthen our brand, and drive growth across the business,” Snyder said.
Also, Miss Snyder goes after creative ways to engage audiences. This includes leveraging the growing industry of events and digital platforms. Also, she uses content and integration with AI technology. Further, she talks about the changing challenges in the industry directly.
“As traditional acquisition channels become less predictable, we see a tremendous opportunity to rethink how we reach and engage prospective customers,” Snyder added. “By experimenting with new strategies and better leveraging our existing platforms, we can build stronger connections with our audiences and accelerate subscription growth.”
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Source: PRNewswire
