TransFi recently announced a critical addition to its executive leadership team to accelerate regional growth. The global payments firm appointed Victor Lucena as Chief Executive Officer for Latin America. This strategic hire drives the company’s push into stablecoin-enabled cross-border payments. Furthermore, Lucena will guide the corporate digital-asset ecosystem strategy throughout the region. The fintech veteran brings over ten years of industry experience to this executive position.
Previously, Lucena held leadership roles at major payment companies. The experience that he brings to the table encompasses working with companies such as Worldpay, PayU, Rapyd, and Thunes. Lucena has established regional operations in Latin America for some of the world’s biggest fintech firms. Additionally, he developed strategic partnerships and expanded payment corridors. He also led enterprise sales and supported major financial institutions, PSPs, and fintech operators.
“Latin America is entering a new phase of financial innovation. The demand for faster, more transparent, and more efficient cross-border payment solutions has never been higher. I strongly believe TransFi’s product suite is uniquely positioned to solve real market pain points, especially as stablecoin adoption accelerates globally,” said Victor Lucena, CEO LATAM, TransFi.
Expanding Regional Payment Infrastructure
Market data indicate substantial economic opportunities across the regional financial sector. The cross-border payments market in Latin America generated 34.6 billion dollars in revenue during 2024. Furthermore, the market is on track to reach 52.7 billion dollars by 2030. This projection represents a 7.3% CAGR. Currently, legacy infrastructure remains costly and highly fragmented. The average global cost for remittances sits at 6.35%. This figure is double the 3% target set by the UN Sustainable Development Goals. However, Mizuho research shows stablecoin rails lower fees under 1% in the US-Mexico corridor.
“The infrastructure conversation around LATAM remains theoretical. TransFi has the technology, the timing, and the ambition to become a key player in the region. Now it’s about building the right partnerships, local infrastructure, and long-term strategy to scale. Victor’s appointment demonstrates our commitment not only to TransFi’s expansion but to our mission of empowering businesses across emerging markets with stablecoin payment infrastructure,” said Raj Kamal, Co-founder, TransFi.
TransFi provides global payments and stablecoin infrastructure to modernize existing financial frameworks. The company’s product suite serves financial institutions, PSPs, and fintech operators. This technology helps partners participate directly in the digital-asset economy. Now, the company goes beyond simply entering the market. The appointment of a CEO for Latin America ensures local growth. The purpose of TransFi is to provide businesses in emerging markets with efficient payment mechanisms.
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Source: GlobeNewswire
