Aledade Chief Commercial Officer appointment marks a key step in expanding value-based care partnerships. Aledade has named Oraida Roman as its new chief commercial officer. In this role, she will lead health plan partnerships strategy. Moreover, she will align health plans with primary care providers to improve outcomes and affordability.
Additionally, Roman will oversee Aledade’s portfolio of over 200 value-based contracts. She will manage the full lifecycle of payer relationships. This includes business development, contracting, and performance management. Furthermore, she will drive multi-year expansion across Medicare Advantage, Medicaid, and commercial segments.
“Oraida is a proven leader with a deep understanding of health plan operations and innovative care delivery,” said Mat Kendall, co-founder and president of Aledade. “Her ability to foster collaborative, sustainable economic frameworks between health plans and clinical teams will be invaluable. She will play a vital role in advancing Aledade’s mission to deliver better health, better care and lower costs, and helping us create a health care system that is truly good for patients, practices and society.”
Leadership Experience Strengthens Value-Based Care Strategy
Roman brings over 25 years of healthcare leadership experience. Previously, she served as senior vice president at Humana. There, she led national contracting teams and value-based care strategy. As a result, she strengthened physician partnerships across the network.
Notably, her leadership helped link more than 70% of Medicare Advantage members with value-based primary care physicians. Earlier, she held executive roles at DaVita Medical Group. These included market president for Colorado and chief operating officer for Florida. Moreover, Roman holds a Master of Health Administration from the University of South Florida. She also earned a Bachelor of Science from Florida State University.
“I am thrilled to join Aledade and help advance efforts to create a health care system that aligns incentives to reward what works,” Roman said. “I look forward to advancing Aledade’s mission working across health plan partners to achieve success in value-based care arrangements that reward high quality primary and preventive care.”
Overall, the Aledade Chief Commercial Officer appointment highlights the company’s commitment to scaling value-based care. It also reinforces its focus on healthcare innovation, payer-provider collaboration, and cost-efficient care delivery.
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Source: Businesswire
