Incubeta has appointed Adam Woods as its new Global Chief Product Officer to strengthen its global AI product strategy and technology execution. In this role, Woods will lead product development and unify Incubeta’s technologies into a coherent global product suite. The company created the role to accelerate artificial intelligence investments and scale its Seamless Technology portfolio across worldwide markets. His appointment reflects Incubeta’s increasing emphasis on AI product strategy and integrated outcomes across creative, data, and media platforms.
Executive Commentary
Jacques van Niekerk, Global CEO at Incubeta, praised Woods for his leadership capabilities and vision for product innovation.
“Adam brings a rare combination of deep technical understanding and product vision,” said Jacques van Niekerk,Global CEO at Incubeta. “He understands what it takes to turn product strategy into value delivery at scale. Adam’s leadership adds depth and clarity to how we think about products that meet our client’s key marketing use cases.”
He explained that Woods’ leadership will clarify the company’s approach to meeting client marketing use cases globally.
Professional Experience and Responsibilities
Adam Woods joins Incubeta with decades of experience building complex marketing and data platforms at Wunderman Thompson Data. At Wunderman Thompson Data, he led global development of data architecture that became Choreograph, a significant industry platform. He later joined Choozle as Chief Technology Officer and then served as CEO, overseeing a transformative cloud-native product replatforming. Woods will align product activities across Incubeta’s global teams while addressing local market requirements and reducing data fragmentation. His strategic focus will enable tighter integration of business logic, performance data, and comprehensive marketing outcomes.
Vision for the Future
“As marketing technology has evolved, marketers are being asked to make faster decisions across an expanding set of platforms,” said Woods. “I’m focused on building on Incubeta’s strong foundational platform by connecting teams, data and execution into a more cohesive way of working. That connection gives marketers a clearer truth about what’s driving performance and the confidence to act on it.”
He added that this connection will give marketers a clearer understanding of performance drivers and the confidence to act. Woods’ appointment reinforces Incubeta’s long-term commitment to product leadership and scaling its AI product strategy globally.
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Source: Businesswire
