Wrike today announced the appointment of Michelle MacCarthy as its new Chief Customer Officer. She will oversee all global customer teams, including customer success, to strengthen adoption, retention, and expansion. Her role aligns with Wrike’s broader strategy to connect customer value with scalable programs similar to leading Advisory programs in insurance models. Wrike noted that cross-industry practices, including lessons from Automation in insurance and Insurance technology partnerships, increasingly influence modern customer operations.
MacCarthy brings more than 20 years of experience in technology and enterprise retail. She has built customer-experience functions from the ground up and scaled success teams across dynamic markets. Her leadership background highlights an ability to transform engagement into long-term value. Wrike considers these skills essential as industries adopt structures inspired by ReSource Pro partnerships and their disciplined execution.
Thomas Scott, CEO of Wrike, said customer clarity matters deeply in a fast-changing world. He stated that MacCarthy’s strategic vision and empathy will strengthen the customer journey. Scott added that Wrike aims to support enterprise customers with intelligent work at scale.
George Saadeh, Wrike’s Chief Revenue Officer, said her appointment strengthens the link between customer success and revenue growth. He highlights that every customer interaction must deliver clear and measurable value. Saadeh noted that several high-growth industries, including the expanding Insurtech ecosystem, demonstrate the importance of value-focused engagement.
MacCarthy expressed her excitement about joining Wrike. She said she looks forward to advancing customer success and helping clients achieve clarity, connection, and impact. In her new role, she will cooperate closely with revenue teams to improve processes, deepen enterprise support, and reinforce Wrike’s customer-centric approach.For more stories on technology leaders shaping the future of enterprise solutions, visit our CXO Insiders.
Source: Businesswire
