Toluna, a global leader in consumer insights and market research technology, today announces the appointment of Amy Fenton as Chief Executive Officer, effective October 15, 2026. Ms. Fenton takes over from Frédéric Charles Petit, founder of Toluna and head of the company for 25 years. This marks the successful completion of the succession that was earlier announced on October 8, 2026. Founder Frédéric Charles Petit continues his journey with Toluna as a Board member, Senior Advisor, and Shareholder.
The appointment concludes a structured succession process. The Board led this initiative in close consultation with Mr. Petit. Furthermore, a leading executive search firm supported the entire selection process.
Extensive Industry Experience Drives the New Era
Toluna will benefit from the many years of experience Ms. Fenton has as a leader. She has experience in the field of insights and analytics. Previously, Ms. Fenton worked as a CEO and was on the Board of Directors of MarketCast, where she ran the operations of the company.
Before her tenure at MarketCast, she held prominent executive roles. She served as Chief Client Officer, North America at Kantar. Additionally, she worked as Chief Client Officer and Chief Marketing Officer, North America at Ipsos. Earlier in her career, she spent 25 years at Nielsen. During her time at Nielsen, she managed global and regional leadership roles across North America, Europe, and Latin America. She originally started her professional journey at Procter & Gamble.
“The Board set out to find a leader who combines deep knowledge of the insights industry and its clients with hands-on experience of transforming a research business through technology and AI, and Amy is that leader,” said Bruce Haymes, Chairman of Toluna. “She joins a company with a strong platform, a talented team and a clear strategy, and she has the Board’s full confidence to lead Toluna into its next phase of growth.”
“I’m excited to be joining Toluna at such a pivotal moment in the industry,” said Ms. Fenton. “Toluna already brings together a global community of millions of consumers, a technology platform that drives actionable intelligence at scale, and AI at work across both. That combination positions Toluna to lead clients to smarter, faster decision-making. We will accelerate from here, harnessing human insight and AI to deliver predictive intelligence that gives clients confidence in real-time decisions. Frédéric and the team have built exceptional foundations over 25 years. My first priority is to spend time with our clients and our world-class team to understand the decisions that matter most to clients, and to make Toluna indispensable to them. I am grateful to the Board for its confidence, and to Frédéric for his partnership through the handover.”
“When I said this was the right moment for new leadership, I hoped we would find a leader like Amy,” said Mr. Petit. “She has spent more than 30 years in our industry, close to its clients, and she understands what makes Toluna different. I look forward to supporting her and the team as a Board member, advisor and shareholder.”
Mr. Petit and Ms. Fenton collaborated closely throughout a defined handover period. Consequently, this teamwork guarantees that Toluna’s strategy, client commitments, and day-to-day operations proceed without any disruption.
For more stories on technology leaders shaping the future of enterprise solutions, visit our CXO Insiders.
News Source: Businesswire.com
