Brian Povinelli’s appointment comes as the gym chain makes redefining its brand strategy a key priority. Planet Fitness has named Brian Povinelli as chief marketing officer, effective Feb. 10, per a press release. A marketing executive with more than 30 years of experience at brands and agencies, Povinelli joins the gym chain from Marriott International, where he served as global head of marketing and brand. In addition, Planet Fitness appointed Wyndham Hotels & Resorts executive Chip Ohlsson as chief development officer. Both executives have experience helping consumer-facing brands expand while collaborating with franchisees, the announcement said.
Their collective skills and expertise will be critical as we continue to execute our strategic imperatives, including accelerating club openings, redefining our brand strategy and pulling it through our marketing to leverage our size, scale and industry leadership,” said Planet Fitness CEO Colleen Keating in a statement.
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