The One10 CEO appointment marks a major leadership transition at One10 LLC. The company named Drew Carter as President and Chief Executive Officer. This move supports its long-term growth strategy and 2030 vision. One10, a leader in motivation science-driven performance solutions, announced the decision from Minneapolis. Moreover, the leadership shift follows a structured succession plan.
The One10 CEO appointment follows a multi-year planning process. Bob Miller led the effort with the Board of Directors. As a result, the company ensured a smooth executive transition. Miller will now serve as Vice Chairman of the Board. In this role, he will focus on strategic acquisitions and enterprise growth initiatives. Additionally, he will strengthen key client and supplier partnerships.
“Over the past several years, we’ve positioned One10 for its next chapter,” said Miller. “We’ve strengthened our capabilities, expanded strategically, and built meaningful momentum heading into 2026. After conducting a national search process, we are convinced that Drew Carter brings the strategic vision, operational discipline, and cultural alignment needed to lead One10 into its next phase of growth.”
Leadership Background Strengthens Growth Strategy
Drew Carter previously served as President of Performance Solutions at One10. Furthermore, he founded Whistle Systems, which One10 acquired in 2025. Earlier, Carter led Maritz Motivation in St. Louis. There, he managed global enterprise incentive and loyalty platforms. In addition, he co-founded AlixPartners Digital, advising enterprises on technology-driven transformation.
“I’m honored to build on the strong foundation Bob and the team have created,” said Carter. “One10’s culture, client relationships, and commitment to motivation science are powerful differentiators. I look forward to leading the organization as we continue to innovate and deliver measurable performance outcomes for our clients.”
As One10 enters 2026, the company reports strong financial performance. Meanwhile, it continues to prioritize organic growth and product innovation. The One10 CEO appointment reinforces its focus on strategic acquisitions and digital transformation. The company also maintains its employee-centric culture. At the same time, it strengthens long-standing partnerships across North America.
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Source: Businesswire
