Omnicom Production has established a leadership structure for North America, which consists of three regional presidents: East, Central, and West. This is a result of the strong performance in the U.S., increased demand from clients, and Omnicom’s AI-driven production vision.
Deborah Heslip will oversee the West region, JT Pierce will oversee the East region, and Steve Ferreira will oversee Central. They will all report to Alissa Hansen, CEO North America. Each of these leaders has a wealth of experience, drives innovation, and excels in creativity and technology.
Omnicom Production has been a trusted partner to global marketers since 2024. Currently, Omnicom Production is working with 60% of the best brands in the market, along with its association with Adobe, Runway, and AI innovators. This has been a major boost for the company’s global operations.
Growth Momentum and Industry Impact
The company is still managing to gain more clients with the evolution of content strategies for different brands. This is a testament to the company’s confidence in its ability to marry craftsmanship with technology.
Alissa Hansen, North America CEO at Omnicom Production, said:
“Our momentum in North America is undeniable. Adding to our leadership across the region positions us to better partner with clients, harness new technologies, and push the boundaries of what creative production can achieve. Deborah, JT, and Steve bring the right blend of expertise and ambition to help us write the next chapter of our U.S. growth story.”
Deborah Heslip joins from Monks with leadership experience across global clients. JT Pierce brings marketing expertise and growth success from Tag Worldwide and Dentsu. Steve Ferreira has delivered high-quality content and led global teams across industries.
Sergio Lopez, CEO, Omnicom Production, said:
“Production continues to increasingly play a bigger role in the marketing ecosystem. Under Alissa’s leadership in North America, we have been able to be at the vanguard of this evolution while retaining our creative DNA. The addition of Deborah, JT, and Steve, three of the most progressive leaders in our industry, accelerates our ability to help our clients continue to lead in the marketplace with innovative content solutions”
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Source: PRNewswire
