PKF O’Connor Davies announced today that Maher Masri has joined the firm as Partner and Chief AI and Transformation Officer. An appointment of this kind is an important landmark for PKF O’Connor Davies as the company continues to digitize itself. He will be responsible for managing the AI strategy for the entire firm through the Accounting, Taxation and Advisory service lines. In addition, he will be working on initiatives that will help transform businesses.
Advanced artificial intelligence technology is being employed fast by accounting and financial advisory firms. PKF O’Connor Davies is seeking to incorporate automation in all the processes of serving their clients. Masri will collaborate with internal management in the adoption of processes to modernize current procedures. Moreover, he will design new services incorporating AI for corporates across the country.
“AI is central to how we will serve clients and reach our goal of $1 billion in annual revenue,” said Kevin J. Keane, Chief Executive Officer at PKF O’Connor Davies. “Delivering on those priorities takes AI product, commercial and operational leadership and Maher brings that combination.”
“We see AI as an opportunity to reshape how we deliver services and create new sources of growth around our expertise,” said Phil Comerford, Chief Financial Officer at PKF O’Connor Davies. “Maher will play a central role in translating that opportunity into differentiated offerings, new revenue streams and lasting value for clients.”
Driving Innovation and AI Adoption Across Enterprise Workflows
Prior to working for PKF O’Connor Davies, Masri has managed to develop a very distinguished career that included early-stage startups and Fortune 500 companies. In fact, he previously served as a leader at several multinational management consultancy firms and venture development companies. Overall, throughout his professional career, Masri managed to oversee some high-impact initiatives related to AI transformation, product development, growth strategy, and operations.
“My priority is to turn AI into practical solutions for the challenges that matter most to our clients,” said Masri. “I’m excited to build upon the expertise of this exceptional team and the trust it has earned through quality work and personal attention.”
In addition, the new hire ensures that PKF is committed to developing a future-minded culture of innovation. The current state of accounting requires the use of information-driven tools in order to provide timely financial insights. Consequently, PKF O’Connor Davies keeps investing in high-level executives in order to remain among the industry leaders. Eventually, Masri will ensure the efficient performance of the practice.
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Source: PRNewswire
