Leafly has announced the appointment of Peter Lee as its new Chief Executive Officer. The change will be effective immediately and Lee will keep his position on Leafly’s Board of Directors. The term “Leafly” has been used with a capital letter to emphasize the brand.
After that, Lee was Leafly’s President and Chief Operating Officer from 2024 to 2025. Prior to that, he had a number of senior positions at the predecessor company – among others, he was President, Chief Financial Officer, and Merida Merger Corporation board member – until its merger with Leafly in 2022. Then, Lee became a member of Leafly’s board and with today’s promotion, he is now heading the company as CEO.
In addition, Leafly announced that Yoko Miyashita has resigned as CEO and director as of November 21, 2025. The organization expressed its gratitude to Miyashita for her leadership and contributions in the past.
Leafly Names Peter Lee as CEO to Strengthen Leadership and Growth
Leafly sees the potential in Peter Lee to lead the company with his vast experience of working in public markets, corporate operations and strategic growth. The background of Lee includes the co-founding of a long/short equity hedge fund and the undertaking of senior roles in several equity firms. With this knowledgeable man, Leafly will be able to meet industry challenges head-on and concentrate on the creation of long-term value.
Leafly is basically an online cannabis marketplace and a consumer resource that is on the leading edge of the industry. It is a platform that facilitates customers to purchase from the licensed retailers and offers the latest information, listings and market insights. Through this CEO transition, Leafly is willing to stand firm in their corporate leadership, improve the operational execution and keep faithful to their core mission which is to provide the most reliable services through a cannabis marketplace.
In sum, this top leadership change is a testament to Leafly’s dedication to sound corporate governance and Peter Lee’s fresh strategic direction.
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Source: GlobeNewswire
