Later announced the appointment of Dena Upton as its new Later Chief People Officer. The company added the executive leader as part of its long-term growth and AI innovation strategy.
Later Expands Leadership to Support Creator Economy Growth
Later said Dena Upton will lead the company’s global people strategy. Additionally, she will support expansion across influencer marketing, creator commerce, and AI-powered technology initiatives.
The Later Chief People Officer appointment reflects the company’s focus on building a strong workplace culture during rapid growth. Moreover, Later continues expanding its leadership team to strengthen operations across the creator economy sector.
Later recently reported a $2.9 billion annual GMV run rate. Furthermore, the company recently introduced creator AEO, an Answer Engine Optimization solution designed for AI-powered search visibility.
“The next chapter of growth at Later will be driven by the talent we attract, develop, and empower across the organization,” said Scott Sutton, chief executive officer of Later. “Dena brings the experience and mindset needed to help us scale thoughtfully while we build the strongest team in influencer marketing.”
Dena Upton brings significant leadership experience from high-growth technology companies. Previously, she held executive positions at Advisor360°, Drift, and LogMeIn. Throughout her career, she helped organizations build strong workplace cultures and high-performing teams.
“The companies that win the next decade won’t just have the best technology,” said Dena, chief people officer at Later. “They’ll have the highest talent density. That means fewer layers, faster decisions, senior judgment closer to the work, and high-growth people who thrive. Later is building exactly that kind of team, and I’m here to accelerate it.”
The company continues investing in AI innovation and creator-focused marketing solutions as market demand rises globally.
For more stories on technology leaders shaping the future of enterprise solutions, visit our CXO Insiders.
Source: PRNewswire
