Despite nearly 89% of small businesses using AI tools in some capacity, many entrepreneurs still feel excluded from the AI transformation. The reasons? A lack of clarity, confidence, and practical guidance. Katerina Andreeva, CEO of The Brained Inc., is changing that narrative by making AI accessible to small business owners through structured education and hands-on consulting.
A former data and AI leader at IBM and a staunch advocate for women in STEM, Andreeva has built The Brained Inc. around a simple mission: to simplify AI for entrepreneurs and solopreneurs. Her approach is both educational and actionable—providing tailored AI roadmaps based on each client’s unique business challenges and goals.
“We start by assessing workflows and pinpointing areas where AI can drive real impact—like customer service, sales analysis, or internal operations,” says Andreeva. From there, her team walks clients through practical AI tools and pilots small-scale implementations. These personalized solutions help integrate AI into daily operations, increasing productivity and decision-making capabilities.
Unlike enterprise-level AI systems that often come with high costs and complexity, Andreeva’s model is lean, focused, and budget-friendly. She recently guided a B2B business in automating LinkedIn outreach, resulting in a 30% increase in leads. A similar cost-effective model is now in use at Net4Tech, a nonprofit leveraging automation for outreach with minimal resources.
Andreeva believes many misunderstand AI’s role in small businesses. “People think AI is too advanced or irrelevant for their scale, but some of the most powerful uses are simple—email sorting, sales forecasting, or customer response optimization,” she notes.
Importantly, her work also promotes inclusivity. With AI tools becoming easier to use, individuals from non-technical backgrounds—like designers, educators, and community workers—are now applying AI to solve real-world problems. Her inclusive approach is helping build a diverse, accessible tech ecosystem.
Looking ahead, Andreeva sees AI as a cornerstone of modern entrepreneurship. While AI speeds up iteration and personalization, she emphasizes that human qualities—intuition, creativity, empathy—remain irreplaceable. Her advice for newcomers? “Start with curiosity. Begin small. AI is not about replacing your work—it’s about enhancing it in meaningful, manageable ways.”
Through The Brained Inc., Katerina Andreeva is proving that with the right support, AI doesn’t have to be intimidating. It can be a daily tool for growth—accessible, empowering, and transformative for small businesses.
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Source: Ceoworld.Biz
