Five9, Inc., a provider of the Intelligent CX Platform, announced Jay Lee’s appointment as Chief Marketing and Growth Officer. The appointment took effect on April 6, 2026. This role combines global marketing with revenue strategy and operations. It aims to build a stronger and aligned go-to-market engine. The company plans to deliver a cohesive, insights-driven, and streamlined customer experience. Customers and partners will benefit at every stage of their journey with Five9.
Jay Lee brings strong experience in business transformation and growth. He has delivered measurable financial outcomes across the enterprise technology and payments industries. His appointment shows Five9’s focus on integrating marketing, operations, data, and analytics. This approach will accelerate innovation and improve personalized customer experiences.
“Jay’s appointment comes at a defining moment for Five9 as we continue to accelerate our leadership in AI-powered customer experience,” said Amit Mathradas, CEO, Five9. “His ability to connect sales and customer-facing teams with underlying data and analytics to influence how we market is exactly what companies need in this next era of CX. Jay brings a rare combination of strategic marketing vision, creativity, and operational rigor, with a deep understanding of how to translate customer insight into meaningful business outcomes. As we advance our CX vision, where human expertise and AI work seamlessly together, Jay will be instrumental in helping our customers unlock greater value from their customer experience investments.”
Jay Lee’s Experience and Strategic Vision
“I’m thrilled to join Five9 at such a pivotal moment,” said Jay Lee, Chief Marketing and Growth Officer, Five9. “Customer experience, data, and commerce are converging faster than ever, and Five9 is uniquely positioned to lead that transformation. I look forward to working with the team to strengthen our brand further, deepen customer relationships, and drive measurable business impact through innovative, data-driven marketing and GTM strategies.”
Lee joins Five9 from Icertis, where he served as Chief Marketing Officer. He led a global marketing and sales development organization. He drove brand growth, demand generation, and GTM planning and execution. Previously, Lee worked as Chief Marketing Officer at Avalara. He led global demand generation and communication strategies. He supported commercial growth across markets and customer segments.
Earlier, Lee held senior leadership roles across B2B and B2C organizations. These include GE Capital, American Express, and PayPal. His experience spans consulting, finance, marketing, and enterprise technology. He follows a disciplined and data-first go-to-market strategy approach. He also brings deep expertise in revenue operations and execution. Lee promotes a collaborative leadership style across teams. He encourages idea generation and thoughtful problem-solving. His mentors taught him to build strong skills in strategy and execution. He earned an MBA from Columbia University. He also holds a Bachelor of Science in Electrical Engineering from Cornell University.
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Source: Businesswire
