The Advertising Specialty Institute, a leading authority in the $27.7 billion promotional products industry, has appointed Ashish Mittal as chief executive officer, effective April 1. He succeeds longtime President and CEO Timothy M. Andrews, who will retire on March 31 after leading the company for 23 years.
Mittal will lead ASI as the Cohn family continues its long-term stewardship of the organization. Third-generation siblings Matthew Cohn and Stephanie Cohn Schaeffer now serve as co-chairs of the ASI board. Meanwhile, longtime Chairman Norman Cohn will transition into the role of chairman emeritus.
Mittal has extensive experience in creating and growing technology-driven businesses that enable large marketplace networks. Moreover, Mittal comes from a family business background, and this has significantly influenced his perception of entrepreneurial communities such as the promotional products industry.
Experience and Vision for Growth
Most recently, Mittal was the president and chief operating officer of Sticky.io, a subscription management and payments technology platform. Before this, Mittal was chief revenue officer and later led operations, product development, and go-to-market strategy. During his tenure, Mittal developed AI-powered products and achieved substantial business growth. Earlier, Mittal held leadership roles at Gopuff during rapid expansion and at ShopRunner, where he helped build a commerce network.
“In Ashish, we found a leader with the experience, judgment and energy to guide ASI into its next chapter,” said Matthew Cohn, co-chair of ASI. “He understands how technology platforms grow and how marketplace networks create value for both sides.”
“Ashish combines operational discipline with entrepreneurial thinking,” she said. “His experience building innovative platforms and leading complex organizations will help ASI continue evolving while remaining focused on serving the needs of the industry.”
“ASI plays a unique role bringing promotional products suppliers, distributors and decorators together through technology, insights and community,” Mittal said. “I’m honored to join ASI and build on the strong foundation already in place.”
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Source: PRNewswire
