AppDirect Appoints Hubert Lin as CFO to Lead Finance and Growth Strategy

AppDirect, a leading B2B subscription commerce platform, has appointed Hubert Lin as Chief Financial Officer (CFO). Lin will oversee the company’s global finance organization and support its continued growth and operational excellence as it scales.

“I’m thrilled to join AppDirect at such an exciting stage in its journey,” said Lin. “The company’s mission to simplify how businesses buy, sell, and manage technology aligns with my passion for helping innovative companies grow sustainably.”

Driving Growth and Operational Excellence

AppDirect projects over $1 billion in gross annual recurring revenue within the next 18-24 months. Recent platform acquisitions further the company’s vision to become the everything store for businesses through its partner channel.

Its AI-first approach empowers 14,000 partners to resell over 29,000 technology services, including the devs.ai product, on a single unified platform.

Lin’s Experience and Expertise

Lin has more than two decades of experience in operational finance, public and private market investing, and investment banking. He was the CFO of Lyra Health, a mental health benefits platform, where he led a ten-fold increase in revenue over four years.

Earlier, Lin was on the founding investment team at Eton Park Capital Management, helping grow the firm to $13 billion in assets under management. He also served as CFO of Vessel, a digital media startup, raising over $135 million from top-tier venture capital firms including Greylock, Benchmark, and IVP.

Lin holds an Economics degree and MBA from Harvard University.

Leadership Perspective

“Hubert’s financial expertise and experience with high-growth technology companies will be invaluable as AppDirect scales,” said Nicolas Desmarais, Chairman and CEO of AppDirect.

Lin’s appointment strengthens AppDirect’s leadership as the company continues to expand globally and refine its AI-powered B2B technology platform.

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Source: Businesswire