Amperity appointed Bridget Perry as its new Chief Marketing Officer, enhancing its position as a leader in AI-powered Customer Data Cloud globally. Bridget possesses over two decades of experience leading high-growth B2B SaaS marketing organizations through significant technology transformations. Before Amperity, Bridget served as CMO at Later, integrating global marketing teams after strategic corporate merger integration efforts. Before that, Bridget served as CMO at Contentful, leading 70% year-over-year growth for two consecutive business years.
Additionally, Bridget served as enterprise marketing leader at Adobe during its cloud transition, leading the growth of its digital experiences business from $300 million to $3 billion. Bridget also served in multiple senior marketing leadership roles at Microsoft, including global enterprise technology marketing and brand strategy teams. Bridget’s experience will enable Amperity to support AI transformation, product-led growth, and customer data management platforms globally.
AI Enterprise Strategy and Future Growth Vision
Enterprises face pressure to convert AI investments into measurable revenue growth outcomes across global industries today. Organizations require unified customer data foundations to support real-time decisioning, personalization, and strong governance compliance systems.
“AI has moved from experimentation to execution, and enterprises are under pressure to show measurable results,” said Tony Owens. “Bridget has led marketing teams through real platform shifts, not incremental change. She knows what it takes to build credibility in a market and scale it globally. As customer data becomes a core driver of enterprise growth, her leadership will help us turn this moment into durable impact.”
“AI has raised the bar for what marketing and technology teams are expected to deliver, but most enterprises are still trying to power intelligent experiences on fragmented data,” said Bridget Perry, CMO of Amperity. “You can’t build real-time decisioning on a broken foundation. Amperity has created a living system for customer data. That’s what will separate companies experimenting with AI from those driving measurable growth.”
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Source: Businesswire
