At B2BMX 2026, leading CMOs and C-suite executives are set to disclose how marketing leaders adapt to rapidly changing business environments. The event will highlight essential capabilities of modern CMO’s need to align their marketing strategy with broader organizational goals and deliver a significant marketing impact. Attendees will gain actionable insights, get familiar with tested and proven tactics. Find out how present and future CMOs can enhance their skills and approaches by being flexible, versatile and closely merged with the overall business priorities.
The three-day conference will be held at the Omni La Costa Resort & Spa in Carlsbad from March 9-11. Will comprise keynotes, workshops, handpicked networking and an energetic Marketplace to facilitate the attendees’ growth and revenue.
Ricky Abbott – President, Americas, Transmission
Ricky Abbott is the President of Transmission for the Americas and has more than 20 years of consulting experience. He is a renowned expert in B2B marketing and specializes in brand strategy, demand generation, sales enablement & account-based marketing (ABM). Also he has helped his clients transform the way they run their sales and marketing operations. By launching innovative and customer-focused initiatives that drive measurable growth. Ricky works closely with key stakeholders, including management teams, CMOs, and board members. To understand the true objectives of each and every project. Ricky questions every brief and makes sure that the strategies. Of his clients align with their true business needs, thus achieving effective results to accelerate revenue and market presence.
Lance Hill – SVP, Brand, Insights, Measurement and Sponsorships
Lance Hill is the SVP of Brand, Insights, Measurement, and Sponsorships, with deep experience in global marketing and brand leadership. Based in Palo Alto, California, Lance was the Head of Marketing. For Northwest Europe at HP, leading marketing efforts across the UK, Nordics, and Benelux countries. Prior to that, he was the global commercial marketing leader for HP’s personal systems group, including PCs, software, and services. For three years, and the head of insights at HP for six years. Lance started his career at the world’s top advertising agencies. Including Element 79 and TracyLocke, where he led strategic brand planning and media. For the world’s biggest brands like Gatorade, Under Armour, Nestle, Pepsi, Reebok, and Sonic Drive-Ins.
May Petry – Chief Marketing Officer, MongoDB
May Petry leads global marketing at MongoDB as the Chief Marketing Officer with the goal of driving revenue growth. Expanding market leadership, and positioning MongoDB as the unified database platform for next, drive, generation applications. She has been instrumental in driving customer engagement and scaling the company’s self, service business after coming onboard in 2022. She setup global revenue marketing, and increased the overall performance of digital, product, led, and enterprise sales, driven initiatives.
During her career, May has accumulated over 25 years of experience in technology companies. That have made rapid growth such as Pure Storage, Hewlett Packard Enterprise, Yahoo! and Sun Microsystems. She has a deep understanding of digital marketing, demand generation, and corporate communications. She loves building high, performing teams, coaching future leaders. Telling stories about how customer value leads to business results through powerful narratives. May is a Senior Fellow at the American Leadership Forum in Silicon Valley and earned a B.A. in English from Loyola University Chicago.
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News Source: b2bmarketing.exchange
