Affle’s appointment is a strategic leadership move as the company strengthens its North America presence. The company has named Sameer Sondhi as Chief Strategic Investments Officer and CEO of North America. This Affle appointment is in line with long-term growth and investment priorities. It also reinforces Affle’s commitment to scalable digital advertising solutions. Sameer Sondhi is a seasoned professional with decades of experience and knowledge of digital media and ad tech markets. He was instrumental in leading major growth initiatives across global advertising platforms in his previous roles. As a result, Affle is expecting more efficient and effective execution of partnerships and investments. The company is also looking forward to enhancing the engagement of enterprise clients.
Strengthening Leadership and Growth in North America
“Welcoming Sameer as our CEO for North America marks a pivotal milestone in our journey. Will elevate our business to even greater heights across developed markets. He brings proven leadership experience, a deep understanding of our business. A credible long-term commitment to our vision and culture,” said Anuj Khanna Sohum, Chairperson, MD & CEO of Affle.“With Sameer’s dual role, we are uniquely positioned to reinforce our organic growth momentum. In North America, while executing our targeted strategic investment plan.”
“I am excited to join Affle at a defining phase in its growth journey,” said Sameer Sondhi. “Affle’s strong foundation in AI-driven consumer intelligence and performance-led advertising provides a strong foundation for scalable, profitable growth. I look forward to working closely with the leadership team, partners. Customers to unlock long-term value, as Affle enters its next phase of expansion.”
The Affle appointment is indicative of the company’s dedication to performance-driven mobile advertising. The company is continually enhancing its consumer intelligence platform. Meanwhile, Affle is planning to execute strategic acquisitions in high-growth markets. Consequently, North America will continue to be a significant region for the company to expand. Nevertheless, Affle will not abandon its core focus on privacy, first advertising solutions. The company is also planning to speed up innovation across mobile ecosystems. As a result, the Affle appointment is a step in the direction of the company sustaining its global growth.
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Source: PRNewswire
