MiQ (programmatic media partner) announced the appointment of Jordan Bitterman as Global Chief Marketing Officer. The role is permanent after he served in a consulting capacity earlier this year.
Bitterman has more than 30 years of experience across advertising agencies, brands, and technology firms. His background includes leadership roles at major agencies and helping scale AI and data-driven marketing solutions.
Since January, he has led the global launch of MiQ’s AI-powered advertising technology platform, MiQ Sigma. He developed its positioning and created the marketing plan and assets across regions. The campaign included high-impact events like a roadshow spanning the US, UK, Canada, and Australia.
MiQ’s Co-CEO for the US said Bitterman’s leadership was instrumental in driving the company’s transformation and global brand elevation. At the same time, MiQ’s Founder and Global CEO said this move signals a deeper commitment to global growth and innovation.
In his statement, Bitterman emphasized his agency-led background and said he aims to help MiQ continue building momentum, support clients and partners, and raise the brand’s profile. He named the passion and creativity of MiQ’s marketing team as the engine of this next chapter.
In short, MiQ’s appointment of Jordan Bitterman as Global CMO comes at a pivotal time. As programmatic media and advertising technology change quickly, this leadership hire puts MiQ in a better position to speed up its global expansion. It will also strengthen relationships with agencies and brands while taking the lead in the AI-driven ad-tech field.
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Source: Businesswire
