With video accounting for nearly 82% of global internet traffic and short-form vertical clips generating 2.5 times more engagement than long-form content, small businesses are increasingly turning to video marketing to stand out. Notably, 38% of SMBs now use AI tools to support their video strategies. Against this backdrop, Belarusian video producer and digital marketing expert Dzmitry Zhauniarkevich shares his insights into using video to drive brand trust and customer growth.
Dzmitry brings years of experience in content creation, SEO, and social media, having worked with real estate firms, sporting events, tech brands, and government bodies. His work has spanned promotional campaigns for elite housing projects and events like the National Drift Championship, where his visual storytelling helped boost engagement, attract sponsorships, and elevate brand visibility internationally.
Combining formal training in social media with on-ground experience in Belarus and the U.S., Dzmitry approaches video production with a blend of creative direction and digital strategy. His projects include corporate, event, and personal brand videos—always tailored to connect with audiences meaningfully.
His expertise recently earned him a spot on the jury panel for the ECDMA Global Awards 2024/2025, which recognize excellence in e-commerce and digital marketing. Dzmitry’s perspective on content and social media brought a fresh lens to the judging process.
In a recent conversation, Dzmitry emphasized the power of authenticity in video marketing:
“Video builds trust. People don’t just buy products—they buy the stories, values, and people behind a brand,” he said. He stressed the importance of showing real people and behind-the-scenes moments to create a deeper connection with viewers.
When asked how small businesses can make their video content more effective, Dzmitry pointed to relatability:
“Talk to your audience like a friend. Show your face, share your journey, be honest. That’s what makes people pay attention.”
Having worked across industries—from high-octane motorsports to high-end real estate—Dzmitry adapts his production style to suit each audience’s emotions and expectations.
“Whether it’s speed and energy for racing events, or trust and stability for real estate, I always start by understanding what the audience values,” he noted.
Looking ahead, Dzmitry believes that vertical videos, live streams, and AI-assisted production will continue shaping the video marketing landscape. However, he insists that technology should support, not replace, genuine storytelling.
“The tools are evolving, but authenticity remains the key. Real stories, smart promotion—that’s the future,” he said.
Now focusing on the U.S. market, Dzmitry sees a clear opportunity:
“Many brands still struggle to tell their stories in a real, modern way. That’s where the next breakthrough lies.”
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Source: Ceoworld.Biz
