Joey Roesler, a seasoned attorney and CEO of CMG Talent, leads efforts in brand building and intellectual property protection at CMG Worldwide. With a strong legal background and a forward-thinking mindset, he actively collaborates with clients, teams, and partners to navigate the evolving digital landscape and ensure creative rights are preserved.
At CMG Talent—CMG’s subsidiary focused on talent management—Roesler oversees more than 60 creators. He secures high-profile brand deals, endorsements, and sponsorships, helping emerging and established talent amplify their reach. His leadership reflects strategic foresight and a commitment to both legal precision and creative growth. Outside of work, Roesler is an outdoor enthusiast, often skiing, hiking, or running to recharge.
Passion for IP & Talent
Driven by a passion for protecting creativity across music, art, and innovation, Roesler entered intellectual property law to safeguard creators’ rights. His journey naturally expanded into talent representation, aligning protection with growth to deliver value for both artists and brands.
Navigating Challenges in a Digital World
He notes that while digital platforms offer creators greater exposure, they also open doors for unauthorized use and IP theft. To counter this, CMG has implemented robust strategies and global partnerships to protect client assets.
Wearing Two Hats: CMG Worldwide vs. CMG Talent
At CMG Worldwide, Roesler focuses on IP licensing and legacy building for public figures. CMG Talent, on the other hand, centers on personal services—securing partnerships that elevate creators’ visibility. He thrives in the balance between legal strategy and creative growth.
Scouting New Talent
Authenticity and long-term potential top the list when bringing new talent onboard. Roesler emphasizes partnering with creators who are not only passionate but also committed to building lasting connections with their audiences.
A Major Win
A standout moment in his recent work: a campaign with Wingstop featuring one of CMG Talent’s creators garnered over 100 million views in its first week, delivering phenomenal brand impact.
Staying Ahead
To keep pace with industry shifts, Roesler engages with trends across multiple sectors. He and his team regularly attend events, monitor digital marketing innovations, and adapt strategies to stay ahead.
The Power of Teamwork
He credits CMG’s success to in-office collaboration across departments—legal, marketing, and client management—ensuring unified execution on every project.
Advice for Aspiring Creators
Roesler urges creators to prioritize copyright, trademarks, and contracts from the start. He also advises working with representation that truly understands their vision and values.
Why It Matters
For Roesler, the most fulfilling part of his role is seeing talent and brands flourish. Whether it’s preserving legacies or enabling life-changing deals, he finds purpose in helping others grow.
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Source: Ceoworld.Biz
