Wanamaker worked at Field’s store for more than 20 years, and during that time he lived and breathed— and adopted—the ideologies by Marshall Field on customer services.

It doesn’t matter whether you have a traditional or an eCommerce store, the above holds true. What this means in real terms is that no matter what your business model is, you need to adopt a customer-centric approach.

Download The key to building a customer-centric culture: Combining your unified communications and contact center solutions Whitepaper