The consumer experience has changed significantly. When smartphones hit the scene, data was used to understand our behaviors and provide more relevant content, and we, as buyers, became more independent with endless information at our fingertips.  Of course… the data isn’t always spot on.  B2B buyers are completely digital and in control. Buyers are used…

Source: https://www.insidesales.com/from-guessing-to-guided-as-told-in-memes/