For the first time ever, the iconic ‘USPS Operation Santa’ letter-writing program is getting an e-commerce revamp to spread holiday cheer easily.

Delivering holiday magic just got a high-tech makeover.

This year, ‘USPS Operation Santa,’ the beloved letter-writing program that connects generous Americans with those in need, is embracing e-commerce for the first time in its 111-year history, thanks to a new partnership with Toys R Us.

Read more here

Source: https://www.thedrum.com/news/2024/11/19/toys-r-us-helps-usps-revamp-100-year-old-holiday-tradition