Effective B2B and B2C customer retention and customer loyalty strategies are not about keeping customers at all costs–they’re about developing loyalty among your most valuable customers. Loyal customers spend more, becoming brand advocates and are much less likely to succumb to the overtures of competitors.
Consider these numbers:
- 95% of customers say trusting a company increases their loyalty (Salesforce Research)
- 83% say joining a loyalty program will keep them making purchases at that business (Semrush)
- Consumers who participate in high-performing loyalty programs are 80% more likely to choose your brand over competitors and twice as likely to recommend it to friends (MIT Sloan Management Review)
Can a cloud-based loyalty program help your customer retention?
Download our free white paper to learn the six types of B2C and B2B ecommerce programs with case studies for different industries to explain why you need to act soon to build a cloud-based loyalty program. Also, learn how Salesforce Loyalty Management functions with flexibility to support your evolving loyalty solution needs.
Download your complimentary white paper now.