Mobile app engagement: The ultimate guide


Got a ton of users to download your app? Congrats! But don’t pop that champagne bottle yet.

Did you know that 25% of apps are used only once during the first six months? If you can’t keep people coming back to your app, all your user acquisition effort will be for naught.

To encourage people to keep using your app, it’s important to implement mobile engagement strategies. Mobile engagement is the key to boosting retention rates and customer loyalty.

In this guide, understand how to measure mobile engagement, read our exhaustive list of mobile engagement tactics, and uncover the most important element for increasing user interaction and retention.

This guide is brought to you by our partners at AWS Marketplace.

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