HANSA CEQUITY INFLUENCER MARKETING SNAPSHOT
Marketing is an easy prey to new trends. However, one can only ignore
trends at your brand’s peril.
Influencer Marketing has been lurking in the background and is a clear
evolution from brand ambassadors and advocates.
Influencer Marketing is no longer an indulgence but is mainstream with
investments in double-digit billion dollars by 2020.
As is true with any evolution, it’s easy to rush into investing in Influencer
Marketing. But, without a thought through strategy it is most likely to fail.
How to set KPIs? How to devise Influencer led purchase paths? And many
more such questions exist. The Hansa Cequity Influencer Marketing
Blueprint is a key tool to help navigate the early days.