Today, data fuels all aspects of business. According to research by TechTarget’s Enterprise Strategy Group, 59% of organizations now identify their data as an essential part of their business.1 And the importance of data to commercial success has triggered a massive increase in digital transformation initiatives over the last three years. In 2020, 19% of organizations identified themselves as being mature in their digital transformation status. By 2023, that percentage almost doubled, with 36% identifying themselves as mature.
