AI-based technologies have the capacity to take CX to a higher level by drawing from across the organization rather than from just the contact center. Chatbots remain an attractive AI use case, but you need to think beyond this to get the richer payoff from AI. At its core, AI is about processing and analyzing data at scale, and no data set is too large. Starting with this insight leads organizations to adopt AI strategically, providing a richer understanding of their customers and opportunities for leveraging it.
