The Digital Adoption Platform (DAP) market is quickly gaining recognition due to the vast benefits itoffers organizations. These benefits have also helped it capture the interest of senior executivesfrom various departments – from IT to HR and product owners to customer support/successleaders. With DAP, organizations have realized higher Return on Investment (RoI) from softwareinvestments, with increased adoption levels and process compliance, lower support and trainingcosts, and enhanced user experience, among other outcomes.
DAPs form an additional layer on top of an existing browser – a desktop- or mobile-basedapplication – and offer on-demand support to employees and end-customers through step-by -stepguidance and supplementary capabilities such as dynamic tooltips, surveys, analytics, automation,and chatbots.
As organizations undertake DAP deployments, it is essential for them to understand the variouscontours of the solution and service provider capabilities.