Post purchase marketing is the promotion and branding activity that takes place after a customer has made a purchase. From the customer’s perspective, the customer journey does not end until they have your product in their hands. That means that while they are waiting for their order to arrive, you still have their attention. Order tracking and purchase confirmation emails have open rates up to 90% and click-through rates of 45%. With those numbers, why would you pass up an opportunity to speak to the customers during the post purchase experience?
