4 fatal flaws in traditional approaches to customer identity resolution

4-fatal-flaws-in-traditional-approaches-to-customer-identity-resolution

This guide explains 4 flaws to avoid and exactly how they impact marketing effectiveness.

When a brand wants to target its existing customers with digital ads, its customer email list must first be matched to ad-targeting IDs (cookies, devices IDs) through a process known as identity resolution. But marketers beware: some approaches are irrevocably flawed.

Download this guide to learn:

  • How batch onboarding approaches fall short
  • Why identity resolution shouldn’t be done vendor-by-vendor, campaign-by-campaign
  • The benefits of a true omnichannel approach
4-fatal-flaws-in-traditional-approaches-to-customer-identity-resolution

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